Homework thingymabob thing

We had to analyse adverts that were centred around internet safety and social networking which was really interesting..... (insert sarcasim) I had LOTS of fun. 

Lol jk, I did actually enjoy it the adverts were hilarious. The first advert I watched was an advert called 'think before you post'.

In the video, there are people who are walking through the school corridor and see this photo of a girl she posted of herself on the board.  People start to take the photo and pass it around the school discussing it; the girl is unaware of who is taking the pictures and when she attempts to take the photo down off the board she cannot because they just don’t stop multiplying. It was like the photos became Gremlins and someone had thrown some water on ‘em or something. Then some really weird dude, the school janitor (so typical, I mean he is the school janitor for a reason right?) takes one of the photo gremlin things that won’t ever come down and smiles really creepily. Then the message of the advertisement appears.

Audience

The main targeted audience I think was teenage girls as the girl portrayed was a young teenage female in what I think is a high school, a time when people use the internet and social networking most often.

Message and purpose

The purpose of this advert was to make the targeted audience aware of what material they put online and that anyone can see it even people you don’t know thus the massage of the advert was ’’think before you post online’’. This advert was effective at communicating it to the audience because people tend to post things without thinking because they cannot see the immediate threat of doing so (out of sight out of mind as they say) but by putting it in a way that they can actually visually see other people taking there pictures or posts, talking about them and adjusting them, they realise that social networking and the internet is just like a post it board where there is no protection or limitation as to who can see it.